I am a writer, editor, and marketer based out of India.
Culture
The economist Herbert A. Simon had once famously said, ‘A wealth of information creates a poverty of attention.’ Attention economy is a kind of economy that treats human attention as a scarce, valuable resource in an information-saturated age. Its concept is that human attention is a valuable and limited resource
Culture
Douglas Holt is one of the world’s leading experts on cultural approaches to branding, strategy, and innovation. He brought forward two models that work excellently for brands looking to build strength through advertising visuals: the mind-share model and the culture-share model. The former works by occupying the mental space
Communications
The original definition of development communication was that it was a process of strategic intervention towards social change initiated by institutions and communities. Its origins go back to the post-Second World War era, when the world was divided among the Soviet blocs, the West, and the developing nations. The seed
Culture
A consistent style of lifestyle for those of us in office jobs is, sadly, the sedentary lifestyle. An everyday life in which we barely move or hardly enough, if we do at all. If I look at my own life, on an average working day, the bare minimum of leaving
Communications
This needs a balanced response. There is no outright answer that will suffice the vast landscape of technological innovation and its effect on the practice of strategic communication. In the business of delivering PR services, and particularly press release distribution services, I depend a fair bit on generating potential leads
Communications
After a public vote of more than 37,000 votes and widespread conversation, Oxford University Press had declared ‘brain rot’ as the definitive Word of the Year 2024. What Is Brain Rot? According to OUP, it is the supposed deterioration of a person’s mental or intellectual state, especially viewed
Culture
I worked in the business of storytelling for over 10 years. It was a decade of editing books on history, politics, society, culture, economics, films, travelogues, biographies, memoirs, translation, poetry, love stories, war stories, crime, mysteries, fantasies, science fiction, coffee table, slice of life, mythologies, business, cookery, spirituality, self-help, fitness,